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Our team always shoots for a minimum ROI of 3X the cost of my monthly SEO retainer.
One of the first things you will notice when doing SEO is a significant increase in impressions. While impressions are not leads, they are a starting point for optimization and growth.
On average we see a 300% increase in clicks for our SEO campaigns. The beautiful thing about this is results will continue paying off even if services are discontinued (unlike traditional paid ads).
Search Engine Optimization (SEO) is the practice of optimizing your website to rank better on Google. This is done by researching keywords, establishing a strong technical foundation, and readily optimizing based on results.
Check out our video on SEO basics for the full rundown.
To ensure long term success, we like to break down SEO into three stages: foundation, content, and optimization. Together, these three stages will help your site grow into a long term asset that will continue to pay dividends down the road.
All sites old and new need to be optimized for both user experience and Google. This means fast loading, clean layouts, and easy navigation.
Google is doubling down on the importance of quality content. A unique content strategy designed around your ideal customer will help you stand out and rank above your competitors.
Search engine results pages (SERPS) are constantly changing. Keeping an eye on performance and quickly adapting is key to long term success of your SEO strategy.
We treat every business uniquely to ensure each strategy matches the industry, customer, and size of the company. While every strategy is different, you can expect your SEO package to include a unique content strategy, technical optimizations, and monthly video reports.
Using keyword research and competitor analysis, we will create a content strategy designed to build topical authority and drive organic traffic to your site.
On-going technical optimizations are a fundamental part of SEO to ensure your site and content are performing at it’s best.
SEO can be ambiguous and complicated. This is why we include monthly reporting where we cover everything you need to know about performance, deliverables, and next steps.
SEO is a long term marketing endeavor that can often take 4-6 months before seeing significant results. While this is completely normal, it may test your patience if you’re used to paid ads. The good news is, SEO success is not an “if”, but a “when”. We can guarantee it will work if you stick with it and run with the program.
After this 6 month period, you will have tons of engaging content, an optimized website, and dedicated service/location pages. All of these together will greatly increases your chances of showing up for local, high intent searches that lead to sales.
SEO generally takes 4-6 months to get the ball rolling. But once we have momentum, it compounds and will continue to pay off even if you stop SEO services.
If we work together, we shoot for a minimum ROI of 3X the cost of my monthly SEO retainer.
Unlike traditional paid ads, SEO will continue paying off down the road. When you work with me, you own all of your marketing and can use it for years to come.
Email: jared@jaredbergcreative.com
Phone: 651-236-7305
